The Exchange Hotel in Memphis streamlines service with Hotelogix Cloud PMS

When Silk Road Hospitality LLC decided to convert the 19-story Exchange Building in Memphis into a mixed-use hotel and apartment rental facility, it needed a property-management system to streamline operational tasks. Representatives of the ownership group, Sardor and Gulam Umarov, selected the Hotelogix PMS primarily for its cloud-based capabilities. The company's fee structure also was a factor, as Silk Road is expanding its short-term apartment rental operation into a viable hotel business. When conversion plans are complete, the The Exchange Hotel will occupy 70 of the building's existing 202 apartments.

"When we first purchased the Exchange Building, we didn't have any technology," said Sardor Umarov. "We used pen, paper and Excel to run the business. Once the website was complete and we were ready to begin booking rooms as The Exchange Hotel, we knew we needed to get a PMS in place. We were drawn to Hotelogix because of its cloud based capabilities and simplicity. All we needed was a computer and a basic Internet connection to get started. Hotelogix does the rest; all system maintenance and database administration is managed in the cloud. This minimal infrastructure combined with Hotelogix low-cost fee structure was exactly what we needed to get The Exchange Hotel up and running."

The Hotelogix PMS is built around its FrontDesk module. Hotelogix FrontDesk is laid out as a grid that displays up-to-the-minute status of a property. It is a reservation chart that doubles up as a powerful dashboard. The Exchange Hotel staff is able to draw bookings on it directly or update reservations with simple point-and-click controls. With FrontDesk serving as the heart of the operation, managers are connected to all key areas of the hotel. Bookings from the The Exchange Hotel's website, travel agents, outside channels/global distribution systems show instantly on the reservation chart.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


As part of the FrontDesk module, The Exchange Hotel is using integrated modules for Point of Sale (touchscreen enabled, ready for roomservice, integrated reports, supports packages and add ons), Housekeeping (automatic updating of room status and task monitoring), Reports (checking forecasts and tracking progress) and Accounting (manage travel agents, corporate credits and commissions plus manage invoices, payables, aging reports deductions, etc.). Interfaces are also provided to The Exchange Hotel for online distribution, TripConnect, EPBAX, Kitchen Order Ticket Printer and payment gateways.

As The Exchange Hotel continues to expand, the property will add on more functionality. In the interim, Hotelogix is providing The Exchange Hotel with data security of the highest standards. Reliable cloud servers are providing uninterrupted service, and property data is being backed-up continuously. The Exchange Hotel staff has access to 24/7 support when needed.

Suggested Articles

The new Execuvue has a completely redesigned user interface, making the customized reporting and data-gathering tool more intuitive.

The pandemic has shown how our industry can take advantage of online interactions and how we can support our virtual-reliant guests.

Allbridge expects Ipanema’s suite of solutions to complement its products and include new-construction planning capabilities.