Expanded platform facilitates contactless F&B orders

The e|tab platform platform facilitates online and on-premises contactless orders. Photo credit: Priority Technology Holdings (Priority Technology Holdings' e|tab platform)

Priority Technology Holdings, a provider of merchant acquiring, integrated payment software and commercial payment solutions, expanded its e|tab technology platform for restaurant carryout/delivery service. The platform’s new dine-in features provide restaurant patrons safe and secure, totally contactless tableside ordering and payments functionality right from their mobile phones. Priority fast-tracked the new product into development as a result of the continuing COVID-19 pandemic and is offering it to new users free for the first 60 days through September 30, 2020.

“We know it’s tough for restaurants and small business operators striving to provide an excellent customer experience while adhering to developing public health and safety guidelines,” said Tom Priore, chairman and CEO at Priority. “Offering e|tab’s dine-in platform at no cost for 60 days is our show of support and commitment to helping restaurateurs and small business owners navigate the evolving business landscape.”

There is no commitment following the free 60-day trial, which offers comprehensive functionality, such as menu build, setup and training on the system. Restaurants also will receive complimentary marketing materials, including table numbers to help customers engage and get familiar with the new service. Additionally, e|tab is equipped to help operators and their staff navigate state regulations and social distancing guidelines. The system’s enterprise-level platform facilitates online and on-premises contactless orders.