
Expedia, Inc. has invested in Alice, a software-as-a-service provider that lets guests request specific services and provides hoteliers with workflow management tools to improve their operations.
Alice’s cloud-based workflow management platform allows hoteliers to track and optimize the fulfillment of every guest request across every department by dispatching guest requests in real time to appropriate employees, tracking the progress of each request, and providing custom reporting so hoteliers can understand and optimize their operations.
Additionally, Alice’s guest app and SMS tools make the experience of requesting services much easier. Guests can use their mobile devices to manage their in-hotel experience including ordering spa treatments, room service, late check-outs, housekeeping, and concierge services.
Alice CEO Justin Effron said that the partnership with Expedia would let the company reach more hoteliers and invest more in its technology.