Expedia.com released the Expedia app for tablets. Expedia’s tablet app presents a fresh way for travelers to shop destinations: The new search tools enable consumers to shop for both hotels and flights on one screen, simply by entering or selecting a destination.
Through internal user testing and ethnographic studies on tablets, Expedia concluded that travelers using tablet devices were frustrated with website designs that forced users to pick a flight or hotel separately.
To address travelers evolving needs, the new Expedia tablet app is specifically optimized for mobile exploration and browsing and introduces a handful of unique features:
- Single search box: The app offers a single search box to do the lifting. When a traveler enters a city name, landmark, or airport code, the app will surface hotels and flights relevant to that query – no dates or specific details are required at the start.
- Combined hotel and flight travel search: For the first time in the industry, combined search has arrived for the travel market. Rather than searching for trips in a rigid, linear progression of flights then hotels, or hotels then flights, Expedia is introducing one combined search that provides both hotel and flight results simultaneously, available all in one glance.
- Collections: Expedia presents various themed travel destinations to spark interest in future journeys. Collections offer customers the opportunity to explore vacation destinations they may not have otherwise considered. Beautiful locations come to life in a particularly compelling way on tablet devices. Collections offer a rich combination of design, mobility and travel research. Content is catered to various regions and will be updated based on traveler feedback.
- Integrated trip planning, booking, and data, shared across devices: Earlier this year, Expedia introduced Scratchpad in certain markets around the globe. Scratchpad is an easy way to keep track of your travel searches. When a traveler is signed into an Expedia app, trips researched on a tablet device will appear on the desktop or mobile Scratchpad. This allows travelers to begin their travel planning from where they left off – on any device.
The app is available today for free download from the App Store and Google Play.