Face Snapper helps hotels to avoid bad reviews on travel sites

In a recent report conducted by PhoCusWright on behalf of TripAdvisor, it was found that more than 75 percent of people surveyed do not feel comfortable booking a hotel reservation without researching all hotels and reading independent reviews by other travelers. One bad review can amount to the potential loss of thousands of dollars for a hotel.

Face Snapper, based in south Florida, has developed a way for hotel operators to circumvent the poor reviews on travel advisory websites. Enlisting the use of facial recognition technology and its own proprietary algorithms, Face Snapper captures and analyzes video recordings of conversations between hotel guests and employees in real time. It then sends hotel owners and managers a daily interactive email that enables them to review the videos of upset guests.

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


This feature provides hotel operators with unprecedented, actionable data that can be used for customer outreach and staffing decisions, reducing the number of upset customers that post poor reviews.

“Many hotel guests hastily write reviews of hotels without notifying the manager of their experiences,” said J.P. Gagne, Face Snapper’s founder and CEO. “Our system identifies these guests before they leave the hotel.”