Finals set in Battle of the Brands—vote now for the winners!


You voted and now the Finals are set.

After weeks of hard-fought battles amid 64 hotel brands spead across four separate divisions, only eight remain—and only four will be called: Champion.

In the Luxury Division, a matchup of two brands that no one thought would make it to the Finals, but have prevailed through guts and determination. Langham, with its roots in London, takes on the legacy JW Marriott brand.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

The Upscale Division features a matchup of two well-known brands, Hyatt and Marriott, both showing that fans love a known quantity. Who will end up wearing the crown?

The Midscale Division has been renamed the David v. Goliath Division, as we find Lexington by Vantage matched up against Cobblestone Hotels, which knocked off such stalwarts as Hampton and La Quinta. Lexington, no slouch of its own, beat such giants as Best Western and Holiday Inn. The true underdog bracket, we can't wait to see who takes it all!

In the Economy Division, legacy brands go toe-to-toe: Days Inn v. Red Roof Inn. Who will win supremacy?

Four of these brands will soon have their "One Shining Moment."

Finals voting is open now and extends for four days. Cast your vote now!


Luxury Division

There's nothing like living it up in the lap of luxury. What brand, then, delivers it the best?

Upscale Division

Sometimes you don't need the trappings of luxury. For those, there is the upper-upscale and upscale brands. Which, then, does it the best?

Midscale Division

Midscale hotels have for years now been touted for their value—a mix of great design, services and amenities at a palatable price point. Which brand gets your vote?

Economy Division

Economy hotels use to be no-frills stops on the side of the highway. No more. Economy hotels still come cheap, but pack a punch. Which brand is the budget king?


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