Fontainebleau Miami Beach installs Sabre's digital marketing solutions

Fontainebleau Miami Beach has selected Sabre Corp. to deliver digital marketing solutions for the iconic Miami Beach luxury hotel, including a newly redesigned website, www.fontainebleau.com. By powering Fontainebleau’s online channel, Sabre's brand and user experience solutions are reinventing and invigorating the hotel’s direct distribution strategy.

Available across devices, Fontainebleau’s new website is powered by a data-driven, intelligent booking engine that allows the hotel to customize offers based on user behavior, location and stay dates. The website will increase conversions rates including for hotel booking, restaurant reservations and spa appointments, through targeted content and merchandising opportunities for the hotel guest.

"Fontainebleau is pleased to unveil a new way to engage with today's always-connected traveler, linking visitors to the iconic hotel as they navigate custom curated content to personalize their booking experience," said Philip Goldfarb, president and coo of Fontainebleau Miami Beach.

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

While leveraging the SynXis Enterprise Platform, Fontainebleau has adopted Sabre's in-context suite of services that entice website users to make a hotel reservation at the point when they are inspired to do so. By integrating intelligent booking capabilities throughout the site, Sabre has connected the point of sale with the hotel's most compelling selling features with the goal of increasing conversion and generating incremental revenue.
 
In addition to the design and development of the new website, Fontainebleau has been working with Sabre across multiple digital marketing channels including online media and search engine optimization.

Suggested Articles

New in-room digital innovation allows guests to stream TV, make service requests and more.

The dashboards are designed to help customers act on their business-travel carbon footprint.

The Internet of Things is changing the way guestrooms look by streamlining tabletops and adding technology to in-room mirrors.