Genares' new hotel CRM tool drives business travel sales

Genares has released a new web-based CRM tool “SalesConnect”  to work with corporate accounts and their RFPs for all members of their  BT Advantage program. It significantly expands the technology-based support to member hotels to increase business travel sales.

With the addition of SalesConnect, the reservations technology provider has greatly expanded the scope of how the BT Advantage sales team and hotels work together to manage account databases and sales activities with all of their corporate accounts.

Genares has developed a new separate website devoted to BT Advantage with a SalesConnect log-in for member hotels: Coming soon will be a BT Hotel Collection website to showcase all of the hotels within the program that also serves as another booking channel for the hotels using the Genares web booking engine platform.


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