Genre Hotels launches mobile check-in with GuestDriven

Guests staying at Genre member hotels can now personalize and customize their stay prior to arrival using the GuestDriven-powered Express solution, which will be fully branded to each unique property.

Independent boutique hotels such as those participating with the Genre group are well-placed to get the maximum benefit from real-time merchandising and engagement efforts. The first Genre member hotel to launch with GuestDriven was Jupiter Hotel in Portland, a mid-century motor lodge turned trendy boutique hotel, loved by millennials. Mobile engagement has delivered a 40 percent conversion rate on offers taking during mobile check-in using Express, with the average basket size increasing consistently month-over-month.

"I never knew that I could monetize early check-in and late check-out as well as we do,” said Jupiter's General Manager Al Munguia, who started earning revenue with Express in May this year. Munguia's results are from selling ancillary offers merchandised at the time of check-in.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.