GEO-Location stimulates mobile app use

Hoteliers looking to enhance their current mobile strategy and increase guest engagement with their branded mobile app are turning to GEO-Location. Through targeted hotel-to-guest messaging based on location (indoor or outdoor), hotel marketers are finding that mobile app use is on the rise. This not only drives incremental revenues and provides a faster mobile app investment return; it simultaneously increases guest satisfaction, builds loyalty and improves the hotel's bottom line.

GEO-Location provides hoteliers with the latest in technology, GPS, latitude/longitude positioning, Bluetooth BLE 4.0, NFC and Wi-Fi, to locate guests and send them personalized messages by SMS, Push, or via the hotel's Mobile App. The geo-location component can easily be added to any existing app by use of our software development kit, or it can be included in a full Mobile Engagement Solution by RoamingAround.
"RoamingAround's new GEO-Location is for hotels that have committed to building an app or already invested in app development but need to revive/revamp it to make it relevant," said Michael Garvin, RoamingAround president. “Hotel marketers can send targeted, personalized messages, offers or incentives based on timing and location. This will increase mobile app use, as guests look forward to receiving their next custom offer that is sure to enhance their hotel experience.
Proximity marketing drives impulse purchases by accurately pinpointing where a guest or group of guests is on property. This ensures that all triggered messages can be personalized to each individual or group, and it increases the likelihood that the guest will accept the offer and engage. Properties and brands decide the areas and rules of when and who gets hit with these messages; different content is shown to different users based on proximity and preferences.  Messages can even be triggered in multiple languages for a multi-cultural experience.
"On the back end, GEO-Location tracks each guests' whereabouts to personalize their experience using the hotel's mobile app," Garvin said. "A simple plug-in component quickly breathes new life into a hotel's potentially outdated app while reviving its investment. It also offers a new level of mobile engagement with travelers while becoming a fun, new use of mobile technology. RoamingAround provides analytical tools that track conversion rates and guest traffic patterns greatly increasing success ratios. The system supports social media check-in and is TCPA compliant, preventing guests from reporting SPAM allegations."

To facilitate indoor geo-fencing, RoamingAround works with each hotel to identify the best indoor access points (iBeacon, Bluetooth BLE 4.0 and WiFi) throughout the property. Being able to detect a guest's movement vertically between floors or levels of a space greatly improves the accuracy of sending relevant messages. These messages can be discounted deals, complimentary offerings or luxury incentives, such as a private booking. RoamingAround's GEO-Location enables marketers to manage automated triggers that contain hyper-personalized messaging to ensure they are not only gaining incremental revenue, but also engaging each customer with different experiences, based on their personal preferences, habits and history.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Suggested Articles

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.

The Kalibri Labs database contains daily transaction data sourced directly from almost 35,000 hotels in the U.S.

Hilton will continue to recommend Demand360, Rate360 and Agency360 for use in its properties and encourage adoption across the its portfolio.