Google expands commission-based hotel ads program

Earlier this week, Google announced the expansion of its commission-based advertising product for independent hotels. Google Hotel Ads Commission Program launched with a small set of hotels earlier this year. The program is designed for small and independent hotels, charging them on an industry-standard commission basis rather than by cost-per-click for Book on Google ads. The program is now opening up to more hotels.

For hotel owners, the big news is that the company is now offering a clear path to revenue managers who want to sign up with the new Google Hotel Ads Commission Program. There was no hint on what commission rates might be.

Google partners with hotel technology solution providers such as DerbySoft, Fastbooking, Sabre Hospitality Solutions, Seekda, TravelClick, and Trust International and plans to add more providers in the future.

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The hotel booking ads, Book on Google, launched in 2013 on mobile. Google is now bringing them to desktop and tablets. Google facilitates booking payments with these ads, and the customer information is passed on to the hotels, reports SearchEngineLand.

With Book on Google, Google facilitates the booking payment transaction. The hotel partner owns the guest relationship, including sending the confirmation email, answering post-booking questions, and handling changes to the reservation or cancellations. Book on Google is available to all Hotel Ads partners and works for users in the U.S.