Groupize Solutions releases a free eBook, "The Smart Hoteliers Guide to Maximizing Group eBusiness." Featuring actionable tips and recommendations for reducing costs while increasing revenue and overall profitability, this eBook is a must-read for hotel managers and owners who want to cash-in on the growing group market estimated to be one third of $495 billion hotel revenue worldwide.
According to PhoCusWright, smaller, simpler groups and meetings are on the rise for leisure and corporate segments, and the fastest growing leisure segment is gatherings of up to nine rooms that aren't even being categorized as groups. Couple that with the fact that more than 50 percent of today's travelers will rush to the keyboard, rather than a phone to make their travel bookings, it's time for hoteliers to give planners the tools to self-serve and book online direct from their hotel website.
In a world of mass distributed eRFPs, sales managers report spending five to seven hours a day answering emails and responding to unqualified leads. And for most, it's as much work to book a small group as it is for a large group, so the system today is completely inefficient for both planners and hotels. The eBook and the complementary webinar focus on initiatives hotels can undertake to start engaging with event, meeting and SMERF planners in the way they really want to do business—quickly and online.
Highlights of the eBook include:
- Ways to engage and convert groups online
- Pointers for rescuing SMERF from the group torrent
- Tips on how to use the most relevant channels to attract groups
- Techniques for effective communication strategies
- Insight into how to make RFP's a thing of the past
- Guidance on how cash-in on the $25B small group opportunity