Grupo Posadas S.A.B. de C.V., the largest hotel operator in Mexico, has selected Intelity for an exclusive partnership that will create of an enterprise app for several Posadas brands. At launch, the app will include four different hotel brands: Live Aqua, Grand Fiesta/Fiesta Americana, Fiesta Inn, and One Hotels.
“The introduction of this app will mark a new chapter for the included brands in regard to accessibility to guests,” Posadas’s VP of franchise Javier Barrera said. “Through our partnership with Intelity, we anticipate solidifying our reputation for delivery of attentive service.”
Available on iOS and Android mobile devices, the app will connect hotel guests with the ability to personalize their experience with direct access to hotel services and information from more than 130 properties. A variety of innovative features, such as mobile check-in and room service orders, are available to app users before and throughout a stay, allowing the brand to stay connected to guests at all stages of their travel journey.
Members of the Fiesta Rewards Program can use the app to log in and review their loyalty account. An integration between the app and TripAdvisor will facilitate the digital guest feedback process. The app also integrates with Gigya, a customer identity management platform, in order to further the value of guest data provided through the app.
The app utilizes the framework provided by Intelity’s ICE (Interactive Customer Experience) platform, expanding the elegant guest-facing interface into a full enterprise-level digital eco-system.