GTA's enhanced distribution deal with Hilton Worldwide goes live

Travel agents and tour operators will be able to accommodate travelers in even more parts of the world as GTA puts more than 4,000 Hilton Worldwide properties in 90 countries onto its online booking platforms.
 
Properties are now live for retail and wholesale travel businesses to book online through TravelCube, Travel Bound and GTA HTML sites or via XML feed. The enhanced long-term deal further extends the variety of accommodation and experiences that GTA sells in more than 190 countries. In the last three years alone, deals with 80 chains have added more than 30,000 properties to the inventory that agents and tour operators can sell on.

GTA’s dynamic inventory approach to such partnerships strengthens its connections with hotel suppliers and those who sell travel. It gives travel sellers and their consumer clients access to a chain’s full portfolio of properties at the best possible rates, including the ‘long tail’ of accommodation in less familiar locations.

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