The hotel marketing platform Guestfolio has a new look and focus on services that are important to today's hotel marketer. The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion. By putting the hotel marketer at the center of the new Guestfolio platform, the updated usability and framework will enable hoteliers to achieve their goals and own the conversation with the guest throughout the travel journey.
Traditional marketing and advertising in the hospitality industry has shifted drastically towards providing a more tailored and personal experience for the customer. This experience is what resonates with a guest and drives them to book, promote their stay and eventually book again. Through different engagement channels, an enhanced guest profile view, and up to the minute reporting technology, Guestfolio is the marketing platform that allows hoteliers to learn more about their guests, provide a more tailored and personal travel experience for them and drive more direct bookings.
The new Guestfolio platform puts the tools hoteliers need to execute their marketing strategy at their fingertips, while still maintaining the platform's core functionality:
- In depth, analytical reporting allows hoteliers to gain insights on their guests and understand key metrics, such as peaks and troughs in email delivery and click-through rates.
- An enhanced and consolidated profile view of the guest enables hoteliers to understand and learn more about their guests.
- The email marketing platform built uniquely for hoteliers encourages highly targeted and personalized campaigns to be designed and sent in minutes.
- Post stay communications, surveys and a seamless integration with TripAdvisor allows for increased number of reviews and improved review monitoring.