Guestware has teamed up with Infor Hospitality to create a two-way integration between the Guestware hotel CRM application and HMS property-management system. This integration leverages complementary technology and allows for a seamless integration between the two systems. The first hotel to implement this new interface is Virgin Hotel Chicago.
Guestware maintains comprehensive customer service data on frequent hotel guests. The software encompasses marketing, loyalty management, guest response, and guest recognition to manage the entire guest experience. This data includes special amenities required for each visit, guest preferences, past problems experienced, visit history, and the guest’s classification in a brand loyalty program.
“This interface was essential for Virgin Hotels’ unique recognition program called “The Know” which provides preferential treatment to those that sign up,” said Doug Carrillo, VP of sales and marketing, Virgin Hotels.
With the use of this customer data, Guestware enables guest relations personnel to proactively prepare for highly valued guest arrivals and maintain guest stay history across all hotels in a management company’s portfolio. The Infor HMS handles traditional PMS functions including reservations, the guest folio with revenue summaries for each competed guest stay. The Guestware and Infor integration streamlines operations, maximizes hotel revenue, and enhances the overall guest experience.
With the new two-way integration, Guestware assigns each guest a universal unique identifier and acts as the system of record to reliably identify and recognize the guest at each touch point. When Guestware is the system for managing a guest facing CRM or loyalty program, it is critical the guest’s universal unique identifier assigned by Guestware travels through the PMS in the course of a guest’s visit. This means that Guestware provides a cost effective global platform for growing brands and management companies to improve overall operations and guest satisfaction.
The two-way integration platform supports hosted and on-premises deployments, multiproperty and single-property installations. This integration enables hotel customers to maximize the use of the PMS and Guestware functionality working together.