HeBS Digital introduces DRM for hoteliers to boost direct online revenues

HeBS Digital now offers its client portfolio Dynamic Rate Marketing (DRM), a next-generation direct-response marketing category, enabling hotels to feature real-time availability and pricing in its marketing messages.

DRM allows real-time hotel inventory availability and pricing to be featured in various marketing initiatives such as meta search, banner advertising, retargeting, Google Adwords, and email marketing. HeBS Digital has outlined DRM’s industry-wide implications, best practices and case studies in its article “Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs.”

Dynamic rate marketing dramatically increases campaign effectiveness, boosts conversion rates, and increases direct online bookings. DRM offers a multitude of benefits for both the travel consumer and hotelier. By combining online advertising and marketing campaigns with real-time hotel inventory availability and pricing, hoteliers can satisfy travelers’ demands for instant and truthful hotel pricing information, as well as respond in real-time to changing market conditions and comp set behavior.

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“Through HeBS Digital’s proprietary “DRMcloud” enabling technology, hotels, resorts, and casinos can now seamlessly integrate real time availability and pricing on the top travel ad networks that utilize in-market travel intent targeting and retargeting,” said Max Starkov, president and ceo of HeBS Digital. “The results so far have been outstanding, with clients enjoying returns as high as 25 to 1.”

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