HeBS' new module displays streamlined room information

HeBS Digital launches its new rooms showcase module. The newest addition to the award-winning smartCMS, the module allows the hotelier to seamlessly improve the user experience and encourage conversions by creating a rich media "storefront" for the property's accommodations.

The rooms showcase module is an innovation meant to help hoteliers upsell rooms, speak to specific customer segments, and highlight accommodations features that separate their property from the competition. The module targets the two-thirds of website visitors that do not initiate a booking, leaving them unexposed to the in-depth room details typically featured in the booking engine. Dynamic, streamlined and illustrative content, the design makes the 'shopping' process easy for site visitors by displaying rich imagery first with the option to dive deeper into text content to learn more about a particular accommodation style.

"The purpose of the hotel website is to engage users and sell rooms,” said Max Starkov, president and ceo of HeBS Digital. "Though many hotel websites fall desperately short when it comes to truly showcasing the hotel's main product: their rooms."

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Features in the rooms showcase module include:

  • Rich media storefront for the property's accommodations;
  • Improved user experience via a streamlined, visuals-first display;
  • Added search engine-friendly and user-informing content;
  • Easier upsells through automatic highlighting of higher-end accommodations and special offers; and
  • Targeted messaging to customer segments to increase conversion rates.

Suggested Articles

The project encompassed a real-time, two-way integration between Infor HMS and Glowing’s Digital Engagement Cloud at Mandarin Oriental hotels.

Cirq+Clean is a touchless sterilization system that dispenses cleaning fluid through an in-room Internet-of-Things robot.

Keyscan Aurora 1.0.21 provides a single software solution that powers Keyscan access-control systems, regardless of size or complexity.