HFTP launches new search engine

To help hospitality industry professionals better find relevant resources, Hospitality Financial and Technology Professionals created a search engine that it plans to launch in October at its 2015 Annual Convention and Tradeshow in Bellevue, Wash. PineappleSearch.com, which is owned and operated by HFTP, aggregates curated B2B content from multiple sources into a single-search, open platform.

“Searchers will not have to wade through hundreds of results on unrelated topics to find information they are for. The engine will truly be a game changer for the industry,” explained HFTP CEO Frank Wolfe, CAE.

The new search engine will feature content such as whitepapers, articles, journals and other resources. PineappleSearch.com will be available for use by the public immediately following HFTP’s show this October.
 
“The idea behind pineapple search is to offer a straightforward site that aggregates the information available,” Eliza Selig, HFTP’s director of communications, told Associations Now. “When an industry professional is researching or looking up information they will turn to Pineapple Search, which will be easily navigable, does not have a learning curve and provides relevant results. The content is curated, and search results are weighted to return with ‘information-specific’ articles at the top.”

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“A professional won’t have to wade through pages of search results that are weighted by ‘popularity’ and perhaps ad revenue,” Selig said. “Rather the importance of the results will be decided by its relevance to the hospitality industry specifically and the value of the information.”

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