HHM to adopt Nor1's merchandising platform

Hersha Hospitality Management is using Nor1’s merchandising platform to help the company price and merchandise its premium inventory with eStandby Upgrade, and engage customers in real-time, with brand-centric offers through eReach at its Independent Collection (IC) hotels, which are located in standout neighborhoods of gateway cities across the U.S.

"Partnering with Nor1 to utilize its merchandising platform at our IC properties will help us to deliver on our mission of providing transformative changes that maximize the potential of our independent hotels to offer authentic and memorable travel experiences for their guests while boosting those properties' bottom-lines," said Sameer Mehra, chief revenue officer, NY and Independent Collection at Hersha Hospitality Management.