Hilton digital key goes live

Hilton Worldwide today introduced Digital Key, a new feature of the Hilton HHonors app. Digital Key gives frequent guests the option to bypass the hotel check-in counter and access their rooms, and any other area of the hotel that requires a key, directly via the Hilton HHonors app. By early 2016, HHonors members will be able to use their smartphones as their room key to enter more than 170,000 rooms at 250 U.S. properties within the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands.

Since Hilton's introduction of digital check-in with room selection last July, HHonors members have digitally checked-in more than 5 million times to date. In that same time period, the HHonors app has been downloaded more than 2 million times, and customer feedback on digital check-in has been overwhelmingly positive, with 93 percent of guests saying they've felt satisfied or extremely satisfied with the experience.

"HHonors members can use digital check-in and room selection at more than 4,100 properties globally - and those who have used it have shared exceptional feedback," said Geraldine Calpin, senior vice president and global head of digital, Hilton Worldwide. "With Digital Key, we are making the guest experience even more seamless through our improved mobile app."

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Digital Key provides guests with an additional convenient and secure way to access their room. Beginning the day before arrival, HHonors members who booked directly with Hilton may select their desired room on their mobile device using digital check-in and will be asked if they'd like a Digital Key during their stay. If the guest elects to use a Digital Key, it is issued as soon as the guest's room is ready the day of their arrival.

Digital Key beta testing commenced earlier this month at the Hilton Alexandria Old Town in Alexandria, Va., and will continue through 2015 at select U.S. properties across four brands including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton. Digital Key will first be available on the iOS platform and, later this year, it will be offered to Android users.

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