Hilton expands relationship with Uber


Hilton HHonors members can now order an Uber straight from the HHonors app, and Uber riders can now view their hotel stay information and check-in, all accessed via the Uber app en route to their hotel. The expanded partnership builds on the success of the companies' Local Scene and Ride Reminder partnership. Guests must have both apps and have a current hotel reservation booked under their Hilton HHonors account.

Now, when a Hilton HHonors guest’s stay is approaching, the Uber app will preset his or her Hilton hotel as the recommended destination and once they get into their Uber ride, they can tap a “View Stay Details” option in the Uber app that takes them to the Hilton HHonors app. From there, they can check in, choose their room and request a Digital Key while they make their way to the property.

Uber’s trip branding and personalization program is available to developers with launch partners Hilton, Zomato, Citymapper, American Airlines, and others. This new feature is an expansion of Hilton’s partnership with the San Francisco-based ridesharing platform.

“The success of our Uber partnership is rooted in a shared passion for finding new ways to take friction out of travel,” Rich DiStefano, senior director of mobile products at Hilton Worldwide, said in a release. “By further integrating our mobile apps, we’re simplifying the steps it takes for our Hilton HHonors members to obtain the quick information they seek, ultimately providing them with a better experience.”

Hilton says that since the original September partnership was launched, the partnership with Uber has been popular among its guests. According to Hilton, nearly one-fifth of its loyalty members who engaged with the app before or during their hotel stay accessed the digital Local Scene guide, making it one of the app’s most popular features. More than 2,000 Ride Reminders, or notifications synced to Hilton bookings, were also set within the first two weeks of the program’s debut. Of those guests who have set Ride Reminders, 58 percent have set an additional reminder.