Hilton launches #HiltonStory social media campaign

Hilton Hotels & Resorts has launched a new phase in its "Our Stage. Your Story." marketing campaign, focusing on social media engagement and offering guests the chance to win a two-night stay at any Hilton Hotels & Resorts property.

Every week from now through Oct. 26, Hilton will award a two-night stay to a lucky traveler who shares an image from their own travels using #HiltonStory each week. Entries may be posted to Twitter, Facebook or Instagram.

To help promote #HiltonStory and "Our Stage. Your Story.," Hilton will create  YouTube videos that feature travel photos the brand has collected from its consumers, marking the first time the brand has included user-generated content in a marketing campaign. While the contest is open to residents in the United States, United Kingdom, Canada and Mexico, Hilton encourages travelers all over the world to submit their stories that could be featured on the brand's social channels. "Our Stage. Your Story." content and the official rules may be found on the campaign's landing page, accessed via a dedicated Facebook app.

To further inspire travelers to share their stories, Hilton is partnering with a phone case design company Casetify, formerly Casetagram - a first-time hospitality partnership for the brand. Each week, Hilton will randomly select #HiltonStory participants to receive a phone case from the exclusive Hilton x Casetify collection, featuring Hilton's #HiltonStory imagery.