HMC launches mobile app igniting loyalty between members and hotels

Hospitality Marketing Concepts launches a mobile app designed to significantly enhance members' relationships with its client hotels. HMC's mobile app can be branded to any of the company's hotel loyalty programs and combines the ease of digital redemption with real-time promotions.

"HMC's new mobile app offers members direct access to timely and relevant push-notifications about pertinent hotel promotions based on geo-location and purchasing behavior," said Mokhtar Ramadan, ceo of HMC. "Members can book rooms directly using their exclusive member rates, make restaurant reservations, or print and redeem membership benefits directly from the app. This eliminates the need for inconvenient, outdated paper-based membership materials."

To benefit partner hotels, HMC's mobile app uses a proprietary cloud-based platform with security controls that ensure the validity of authorized, valuable membership benefits while simultaneously increasing F&B visits and room nights at rates higher than a hotel's ADR. By leveraging the data from HMC's app to segmentation and member-targeting capabilities, hotels have the ability to increase response-rate on locally relevant promotions and fill need-periods more effectively and at a moment's notice. Members also have the ability to browse hotel information including photos, addresses, maps, room descriptions, and restaurants in addition to all aspects of their account including membership renewals or referring friends to the program via their social network contacts. HMC plans to roll out the app to Hilton Premium Club members in Asia within the coming month and customized apps for HMC's additional hotel loyalty programs are scheduled for launch in the near future.

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