HG's Holiday Inn Express brand, as part of its integrated marketing campaign, has developed four video shorts exemplifying the brand's "Stay Smart" message in an unexpected and comedic way. The four vides feature the iconic tagline that has swiftly become engrained in daily slang and culture: "Did you stay in a Holiday Inn Express last night?"
Holiday Inn Express is releasing the videos via social media to garner traction among the "smart traveler" target consumer – a growing number of value-conscious business and leisure travelers who don't take themselves, nor their accommodations, too seriously. The videos are also meant to spur anticipation for a new campaign launch later this month.