HolidayCheck and Brand Karma partner

HolidayCheck and Brand Karma have partnered to generate insights about European travelers for hoteliers. Reviews sourced from HolidayCheck are now integrated into Brand Karma iO, which is used by international and luxury hotels worldwide to monitor, manage, and monetize their online reputations.

Brand Karma iO clients are able to gain insights from HolidayCheck reviews, which are analyzed for sentiment, topic, and demographic. The Swiss-based review site HolidayCheck is available in 10 languages across Europe and has an impressive database of more than 10 million user opinions, pictures and videos. With Brand Karma's innovative analysis of these reviews, hoteliers are improving revenue, guest satisfaction and brand reputation.

The two companies announce their partnership at the same time as Brand Karma expands its European presence, providing more comprehensive and customized services to European hotel and travel brands.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.

The Kalibri Labs database contains daily transaction data sourced directly from almost 35,000 hotels in the U.S.

Hilton will continue to recommend Demand360, Rate360 and Agency360 for use in its properties and encourage adoption across the its portfolio.