HotelRooms.com adds Warwick International Hotels and Steigenberger Hotel Group to its palate of international groups that include InterContinental, Starwood, Marriott, Best Western, Louvre Hotel Group, and others.
“With the launch of the redesigned website, we looked to HotelRooms as a conduit for introducing travelers to our growing portfolio of owned, managed, and affiliate properties,” said Jean-Marie Pebrel, director of sales and marketing Europe at WIH
Along with the new focus on Middle Eastern and Asian markets, HotelRooms.com continues to develop its worldwide presence. As more and more hoteliers embrace responsive design, finding reliable ways to monitor reservations across PC, mobile, and tablet becomes even more of a challenge.
“With most travelers consulting five to 10 websites or more prior to making a booking and with more than 40 percent of bookings researched on one device and completed on another, our member hotels are beginning to take a more holistic approach to advertising, where cost-effective, targeted keyword-driven demand generation is playing an increasingly vital role,” said Eli Goldstein, vice president, HotelRooms.com.