TravelClick and IDeaS Revenue Solutions formed a joint research and development partnership to allow TravelClick's Demand360 customers to integrate their subscription data into IDeaS' revenue management system. The partnership will focus on incorporating TravelClick's Demand360 into IDeaS RMS for joint subscribers.
Demand360 is a competitive market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and analytics by channel and segment. Allowing subscribers to integrate Demand360 data into IDeaS RMS will help hotels optimize pricing and generate additional revenue.
TravelClick and IDeaS have been long-time partners, as many of TravelClick's other products are integrated with IDeaS' solutions. This partnership will allow IDeaS revenue management solutions to enhance its decision support system with the aim to further improve forecasts and pricing recommendations based on aggregated competitive future pacing data.
TravelClick and IDeaS have a very strict confidentiality, security and legal policy. Throughout the R&D phase, both companies will ensure that strict data use requirements are being met. Subscriber test software will only have access to data for the subscriber hotel and an aggregated view of their competitive set. No individual competitive information will be shared. The R&D phase alpha test will last up to 12 months and it is projected for the solution to be commercially available in early 2016.