IDeaS introduces agile pricing approach

Agile rates empowers hoteliers to affect pricing strategy through multiple dimensions of demand, guest behavior and product attributes. Photo credit: IDeaS Revenue Solutions

IDeaS Revenue Solutions introduces agile rates, a fundamental change in pricing strategy designed to incorporate flexibility and simplicity into a hotel’s revenue-productivity engine. Available on IDeaS G3 revenue-management system, agile rates provide the ability to price and distribute key linked or independent products for the wider market or specific guest microsegments. 
 
“Pricing products independently is not a new concept, but revenue leaders have been forced into rigid pricing structures and rules-based tactics,” IDeaS’ COO Sanjay Nagalia said in a statement. “Agile rates breaks free from those limitations, allowing hotels to manage their business as needed, using multiproduct optimization to jointly maximize both independent and linked products.” 

Powered by sophisticated artificial intelligence capabilities, agile rates provides IDeaS G3 RMS with visibility into a hotel’s rate strategy—understanding the relationships between products, which results in dramatically smarter pricing decisions and ultimately greater revenues. 
 
This technology offers hospitality organizations flexibility to personalize rate plans such as loyalty, advance purchase or other packages to enhance the guest shopping experience. Agile rates empowers hoteliers to affect pricing strategy through multiple dimensions of demand, guest behavior and product attributes to build the most relevant and unique price and product for the guest. 

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


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