IDeaS partners with Revinate

IDeaS Revenue Solutions has partnered with hotel reputation company Revinate, allowing customers of both companies to leverage online reputation data for better pricing power.

By integrating Revinate online reputation management data into IDeaS reputation pricing solution, IDeaS and Revinate customers can take advantage of the intricate relationship shared between online reputation and hotel room pricing for smarter, more profitable revenue management.

A key function of IDeaS RMS, IDeaS Reputation Pricing solution provides revenue managers with an additional layer pricing power—reputation best available rate (BAR). IDeaS reputation pricing solution also provides market specific visualization for a hotel's pricing against its reputation positions, based on Revinate's powerful reputation platform. Benefits of combining these data streams include the ability to identify, validate and quantify the revenue opportunity of reputation impacted pricing.

IDeaS reputation pricing solution optimizes and aligns a hotel's BAR price with guests' knowledge, expectations, and willingness to pay — at the point of purchase — by working with reputation data leaders like Revinate.

 

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Advantages include increased access to travel agents, a more efficient booking process and bundling options with other travel needs.

The New England-based hotel company will implement the IDeaS G3 revenue-management system across its portfolio of independent properties.

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