Through an integration announced from IDeaS Revenue Solutions and Springer-Miller Systems, hotels and resorts will now be able to analytically optimize room type pricing—using the transaction-level data provided by Springer-Miller's SMS|Host property management system to inform IDeaS' G3 revenue-management system.
Built on a relationship of nearly 20 years, this expanded partnership gives hotels and resorts access to the most granular level of data to support automated forecasting, pricing and inventory controls.
"Hoteliers must provide a more personalized level of pricing to today's discerning guests," IDeaS COO Sanjay Nagalia said in a statement. "Today's integration with Springer-Miller will allow those with a high mix of room types, like resorts, the ability to price based on guest demand for individual room types in order to move away from traditional static offsets for room types that do not account for demand. This integration will equip IDeaS and Springer-Miller clients with more powerful pricing and forecasting capabilities for a more confident revenue strategy."
The integration with Springer-Miller will allow revenue managers to influence, forecast and price both group and transient business at a more optimal level. Customers of both platforms will benefit from a standardized interface supported by IDeaS and Springer-Miller. The integration is expected to be available to joint customers in early 2018.
"Resort properties are constantly focused on delivering an exceptional guest experience, but they've been limited in how they manage inventory and forecasting," said Robert Selwah, president of Springer-Miller Systems. "By integrating with IDeaS G3 RMS, our clients can eliminate manual revenue management processes, especially for booking multiple room types, to ensure that each guest stays in the right room at the ideal price."