InterContinental Hotels Group wants to get deeper into all phases of the travel cycle so it entered into a strategic technology relationship with Amadeus to further those ambitions.
The combination of IHG's industry insight and expertise with Amadeus' technology capabilities and broad travel experience will ensure IHG continues to offer the most innovative and efficient technological solutions at all stages of the guest journey to enhance guest experience, the press release reads.
An IHG spokesperson declined to provide much detail on the partnership to Skift, saying it is in its initial “planning and development” phase, and that the hotel chain is looking at all the stages of the travel cycle — dream, plan, book, travel and share — “quite broadly” to see how Amadeus technology might help IHG.
The first phase of the relationship will be focused on planning and development. This will involve scoping out and creating a roadmap for potential technologies and solutions that will drive innovation in the industry.
Eric Pearson, the group’s executive vice president and chief information officer, told Invezz.com that InterContinental Hotels has a long track record of investing in relevant technologies to support its brand promise and build a closer relationship with its guests. “Partnering with Amadeus will help us continue to do just that,” he added.