IHG launches in-room virtual reality experience in China

Hotel Indigo Shanghai On The Bund

The InterContinental Hotels Group launches a virtual reality experience through a strategic partnership with HTC Corp. IHG is the first international hotel group in China to provide guests with this in-room digital experience.

Virtual reality is at the leading edge of technology today and has captured the imagination of consumers globally. Therefore, IHG has formed a robust partnership with HTC, one of the world's leading technology innovators, to bring new and exciting VR experiences to their guests in Beijing, Shanghai and Sanya. Guests will be able to try VR in a "Vive Zone,” which offers gaming, entertainment and interactions in a fully immersive digital generated environment. Guests will also have the opportunity to enjoy Vive line of VR content through Viveport application store for a fully digitalized entertainment moment in their own rooms.

“InterContinental Hotels Group has been a trailblazer in offering exceptional accommodation service with no effort spared in embracing state-of-the-art technology to provide superior experiences to our guests,” said Emily Chang, chief commercial officer, IGH Greater China. “The application of VR in collaboration with HTC reflects our pursuit of the most advanced amenities, in line with our promise to enrich the travel experience of all IHG guests. Launching the VR service will also lay a solid foundation for employing other technologies in the future.”

Guests at Hotel Indigo Shanghai On The Bund, Crowne Plaza Beijing Sun Palace, and InterContinental Sanya Resort can indulge themselves in the immersive VR experience. This feature will be expanded to more hotels in China in the future.