Innovative Mellow Mood Hotels deploys IDeaS RMS

The Mellow Mood Hotels has established a central revenue management function, implementing IDeaS revenue management system and IDeaS pricing system into the different hotels across the group.

The Mellow Mood Hotels has grown significantly since its origins in youth hostels and hotels. The group now includes international properties and five-star hotels, and covers diverse market sectors with congress hotels and fashion hotels. Following its rapid expansion, the group aimed to better manage revenue across all properties by working with IDeaS to conduct a revenue performance analysis.

IDeaS PS provides sophisticated forecasting and pricing decisions in a simple and easy-to-use package. Mellow Mood Hotels' managers need minimal training to work with the software, and can take advantage of the advanced analytics and market insight to make competitive pricing decisions.

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As Mellow Mood also needed to improve the company-wide reporting of revenue management, IDeaS RMS brings the RM function into a central corporate role where enhanced support can be provided to the general managers of each hotel. Additionally, IDeaS RMS creates forecasts, informing revenue management decisions and allowing the Mellow Mood Hotels team to model the impact of pricing options.

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ProfitSword will support the management company’s strategic planning, operational management and revenue growth abilities.