Instant booking is changing connectivity

This article is the second part of a three-part series on connectivity. Click here for part one. Look to Tuesday’s technology newsletter for the final part.

Late last year, TripAdvisor announced that 31 hotel connectivity providers achieved premium certification by offering TripConnect instant booking to independent hotels. Sabre Hospitality Solutions, SiteMinder, WebHotelier and others were among the first to come onboard as premium partners.

This announcement came on the heels of TripAdvisor’s mobile instant booking launch last summer. These developments built on the TripAdvisor-wide initiative to introduce instant booking across all platforms and for all hotels.

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“TripAdvisor’s instant booking has changed the connectivity process now that they are taking reservations on behalf of the hotel,” said Warren Dehan, president of Maestro PMS.

Maestro PMS interfaced with SiteMinder last year so the operators can connect to booking websites like TripAdvisor, from one central cloud application.

“There is no need to log on to multiple channels,” Dehan said. “The interface automatically updates online availability and rates to multiple channels. This enables independents to increase revenue through accurate, optimized online selling."

Taking a step out of the equation is key to making things easier for reservation agents, said Berkely Tolman, director of revenue for Stein Eriksen Lodge, a luxury resort in Park City, Utah. “I want [property management systems] to connect directly to all major [online travel agencies] and distribution channels—we need to get rid of time-consuming processes, which saves costs as well.”

With instant booking and other technological advances, connectivity is continuing to change and grow and that is exactly what is needed, Dehan said.