The J Collection, a New Orleans-based collection of Southern hotels and resorts, wanted to share leads as efficiently and effectively as possible to capture and convert additional business. The company also wanted to track conversions from lead referrals to booking in order to optimize its lead-sharing processes. The company implemented the STS Cloud multiproperty sales system from SalesAndCatering.com in 2018 and recently began using the system’s lead-sharing capability.
“STS Cloud lead-sharing functionality will help us capture and convert more business while increasing cooperation between our sales teams,” Laurie Guidry Manning, director of sales and marketing at The J Collection, said in a statement.
The J Collection required one enterprise hotel sales and catering system that was cloud-based to automate and coordinate sales processes across its portfolio of hotels.
“We previously were using a larger ‘one-size-fits-all’ sales and catering system,” Guidry Manning continued. “It was costly, not supported well and not tailored to our business. We tested STS Cloud at one of our properties to see if it would handle the operation. It did a very good job of automating our processes, plus it was more cost effective. The biggest difference was the level of collaboration between our team and STS. Every suggestion or request that we made was fulfilled.”
Once The J Collection’s sales systems were fully installed, Guidry Manning coordinated with SalesAndCatering.com to refine the STS Cloud system’s lead-sharing capability.
“I worked with the company’s team to have the system record and track each lead referral, such as who had generated the referral, and who responded, and the value of the business once it was booked," said Guidry Manning. "Sending emails and making phone calls to lead-share is cumbersome. We wanted to automatically track lead-sharing between our properties, put a value on each referral when booked and have access to reports that quantify which properties and teams were referring and closing business. The system does all this now and it has improved our bookings and strengthened our teams."