Three upscale, all-inclusive resorts in Jamaica, The Jewel Dunn's River Beach Resort and Spa, Jewel Runaway Bay Beach & Golf Resort and Jewel Paradise Cove Beach Resort & Spa, are using ZDirect’s ZMail to sent intelligent and personalized pre-arrival email confirmations and post-departure emails with guest satisfaction surveys.
ZDirect's Hotel Marketing Automation processes is enabling the three Jewel Resorts properties, managed by Aimbridge Hospitality, to build guest-facing surveys that capture guest preference information and post stay comments. This data is then used to better prepare each guest before arrival, maximize his/her experience while on property and learn from each guest after he/she leaves. This intelligence then gets added to the guest profile for quick access by front desk staff and can be used for future marketing campaigns and to gauge customer satisfaction.
Using a dynamic content engine and PMS integration, ZMail centralizes hotel data for these three resorts, creating the foundation for each property's marketing efforts. The resorts said it gives them a 360 degree view of guest booking data, stay preferences and purchase behaviors. Using advanced analytics disciplines, such as predictive analysis and data mining, ZDirect then crunches all the data, including web clickstream and social media information, and uncovers the hidden patterns and unknown correlations.