JLL Hotels forms partnership with Guestline

JLL Hotels and Hospitality Group has formed a strategic partnership with Guestline to help hoteliers increase the value of its properties through more relevant and accessible market intelligence and technology.

By using real-time data and technology that delivers improved return on investment, Guestline and JLL enable owners and operators to benchmark the performance of their property in terms of average room rate, occupancy, pace and length of stay. The partnership focuses on the hotel, student accommodation and serviced apartment sectors.

JLL advises clients on Guestline's cloud-based software solutions to help them maximize the amount of revenue they generate. Guestline's suite of property management systems and channel distribution solutions help hotels and apartments improve their management processes, improve occupancy and increase average room rates. These process improvements subsequently lead to an increase in the asset value of their properties.


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JLL provide specialist research and market intelligence to support their client's critical decisions. Guestline provide JJL with reliable and extensive market data for exceptional, real-time business intelligence. Guestline's benchmarking information enables hoteliers to monitor average room rates, occupancy, pace and average length of stay by market segment, town or nationally, while delivering insight into regional OTA performance.