Hospitality tech company Jurny has expanded into the European serviced apartment and aparthotel market with its first location in London.
Through strategic partnerships with consultancy firm MRP Group and London-based Clockwork Group, Jurny will integrate its proprietary technology to streamline operations at Clockwork’s property located in London’s historic Square Mile legal and financial district.
“London is one of Europe’s largest vacation rental markets and has immense potential,” said David Phillips, co-founder and president of Jurny. “This partnership will enable Jurny to expand its global footprint into a key market with a proven industry leader. The MRP Group’s core focus on the serviced apartment sector and industry expertise make them an ideal partner to begin our expansion into the European market.”
Following triple-digit growth last year, Jurny is on pace to exceed its growth by double with more than 500 units currently under management. The company’s expansion has been fueled by increased demand for tech-enabled and contactless solutions to accommodate modern travel requirements and improve operational efficiencies. All of Jurny’s branded units have smart technology for instant access to check-in, room entry, temperature control and cleaning and concierge services through a smartphone.
“London continues to be a highly sought-after location for operators and investors, as demonstrated through our recent track record of transactions in the extended-stay sector,” said Narup Chana, director at The MRP Group. “Whilst there has been a gradual move toward tech-led products in hospitality over the last five years, the recent pandemic has only accelerated this transition.”