JW Marriott launches experience-driven CUR8 app

JW Marriott Hotels & Resorts launches CUR8, an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their personal social media networks. CUR8 is one of the first apps developed by a hotel brand that focuses on reaching travelers on a personal level by giving guests a platform to showcase their own experiences while on the road.
 
The app features six easy steps to help guests share moments in minutes. Guests can use CUR8 to create digital souvenirs through a combination of their own personal videos and photos and selecting from a bank of JW Marriott property images. App users also have the option to set their videos to music and add text featuring personalized messages to their short films. CUR8 was created and designed by Los Angeles-based advertising agency, Team One.
 
“With hotel-branded apps becoming more mainstream, we wanted to make our entrance into the tech landscape with a product that allows guests to capture memories from their stay,” said Mitzi Gaskins, vice president and global brand manager of JW Marriott Hotels & Resorts. “We know that social media is important to our guests so we created a lifestyle app that offers an innovative and convenient way for them to share their travel experiences.”
 
Travelers can share their curated videos with loved ones via Facebook, Twitter and YouTube using hashtag #CUR8byJWM.  CUR8 is currently available for download through the iTunes store.

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