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Kempinski Hotel Mall of Emirates deploys advanced analytics

Kempinski Hotel Mall of Emirates in Dubai has deployed IDeaS G3 RMS, an advanced automated revenue management system from IDeaS Revenue Solutions. With nearly 400 guest suites and 48,000 square meters of space, the hotel was seeking a solution to price, forecast and optimize rooms across a variety of rates and classes.

Combined with industry-leading SAS Analytics, IDeaS G3 RMS will empower Kempinski's revenue managers with granular controls over pricing decisions in order to drive revenue opportunities in an increasingly competitive landscape.

"Using the system has been easy, due to an advanced user interface and we have created much more accurate forecasts across all our room types,” said Alexander Doberstau, director of revenue for Kempinski Hotel Mall of Emirates. “Consequently, we have increased occupancy in our higher room classes by identifying and answering the demand for such accommodation."

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The features allow hotel revenue managers to capture more revenue opportunities—more often—by integrating strategic and innovative data elements into their decisions. Based in the cloud, the system is fully scalable, and is capable of creating pricing decisions for one property or worldwide estates. Guided workflows, informative dashboards and best-fit analytics models enable users to facilitate a more informed decision-making process.