Group hospitality analytics firm Knowland has launched Knowland Prospector, a prospecting solution designed for select-service and boutique hotels to increase occupancy and meeting room revenue.
Knowland Prospector is designed to help executives search, find and convert group business. With Prospector, hotels can target small group business using filters for distance from their property, meeting size and previous booking history by hotel class or brand. It gives smaller hotels an advantage to compete and win meeting business they may have overlooked in the past.
- It delivers more sales leads to optimize productivity: Powered by a database of more than 16 million meetings and events, Knowland Prospector’s advanced search capability lets hoteliers put reduced staff to work with proactive selling. The ability to hone in on small, local business meetings that are occurring, even in the COVID-19 environment, will improve the effectiveness of sales teams in an unpredictable market.
- Helps proactive, personalized selling initiatives: With meeting volume up 269 percent across the U.S. since June, it is clear organizations and individuals are gathering in accordance with local guidelines. These meetings do not generate inbound requests for proposals but are won through the personalized outreach of proactive selling, which is enabled with the Knowland database. Users can target accounts with booking behaviors that fit their hotel profile and today’s gathering restrictions.
- Limited-time offer: For a limited time and to support industry recovery, Knowland will provide a limited number of select-service and boutique hotels with complimentary access to this new solution. The free Prospector 90-day trial will be available to hotels with 10,000 square feet of meeting space or less in 80 global markets.
“Imagine the value of booking just one or two additional 30-person events each month,” said Kristi White, VP of product management, Knowland. “The smaller meetings characterized by COVID-19 are a perfect fit for select service and boutique hotels—and hotels can find them in Prospector. It’s what can move the profit needle for a small property.”