Knowland releases groups and meetings market analytics platform

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Knowland releases Insight Enterprise Market Analytics, a business intelligence platform that gives hotel sales organizations, sales operations teams, revenue management professionals, and hotel owner/asset managers deeper analytic data on market, brand, and portfolio performance within the meetings and group ecosphere.

Market Analytics aggregates the meetings and events data Knowland collects daily through its research activities. This data represents a wide, uniform sampling that provides insight into overall market dynamics and group buying behavior. It supports a more diagnostic level of groups and meetings benchmarking than has previously been available, illuminating market and competitive performance at the segment, industry, and account levels.

With Market Analytics, sales organizations can better identify market opportunities and competitive gaps, and put strategies in place accordingly. Global and national sales teams can deep dive into competitive performance by account to support more informed sales targeting, goal setting, and overall account management.

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HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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