Knowland releases groups and meetings market analytics platform

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Knowland releases Insight Enterprise Market Analytics, a business intelligence platform that gives hotel sales organizations, sales operations teams, revenue management professionals, and hotel owner/asset managers deeper analytic data on market, brand, and portfolio performance within the meetings and group ecosphere.

Market Analytics aggregates the meetings and events data Knowland collects daily through its research activities. This data represents a wide, uniform sampling that provides insight into overall market dynamics and group buying behavior. It supports a more diagnostic level of groups and meetings benchmarking than has previously been available, illuminating market and competitive performance at the segment, industry, and account levels.

With Market Analytics, sales organizations can better identify market opportunities and competitive gaps, and put strategies in place accordingly. Global and national sales teams can deep dive into competitive performance by account to support more informed sales targeting, goal setting, and overall account management.