L.E. Hotels implements Revcaster rate parity verification

L.E. Hotels implemented Revcaster online rate verification for 150 hotels worldwide. L.E. Hotels is a global hotel representation company comprised of some 150 independently owned and operated properties in 23 countries. Revcaster developed a customized solution for L.E. Hotel’s requirements. Each property conveys L.E. Hotels’ signature distinction and one-of-a-kind individuality.
 
“Revcaster enables our hotels to track and establish standardized rate parity across online channels. This has had a very positive impact on revenue,” said Claudia Dacak, director of business operations for L.E. Hotels.  “Parity across all channels lets our hotels take advantage of each distribution channel and be stronger in all of them. Revcaster automatically monitors online rates to guide our hotels to offer a consistent, correct rate. This rate consistency establishes a standardized offering and a sense of trust for our guests that increases bookings.”
 
L.E. Hotels tapped Revcaster when rapid changes in online marketing made it difficult for independent operators to monitor the competitive marketplace as closely as before.

“With the proliferation of OTAs and global expansion, many international operators lack the resources to monitor the competitive online marketplace,” Dacak said. “We provide a report that shows each operator its pricing position in its most important channels.”

 

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