L.E. Hotels implements Revcaster rate parity verification

L.E. Hotels implemented Revcaster online rate verification for 150 hotels worldwide. L.E. Hotels is a global hotel representation company comprised of some 150 independently owned and operated properties in 23 countries. Revcaster developed a customized solution for L.E. Hotel’s requirements. Each property conveys L.E. Hotels’ signature distinction and one-of-a-kind individuality.
 
“Revcaster enables our hotels to track and establish standardized rate parity across online channels. This has had a very positive impact on revenue,” said Claudia Dacak, director of business operations for L.E. Hotels.  “Parity across all channels lets our hotels take advantage of each distribution channel and be stronger in all of them. Revcaster automatically monitors online rates to guide our hotels to offer a consistent, correct rate. This rate consistency establishes a standardized offering and a sense of trust for our guests that increases bookings.”
 
L.E. Hotels tapped Revcaster when rapid changes in online marketing made it difficult for independent operators to monitor the competitive marketplace as closely as before.

“With the proliferation of OTAs and global expansion, many international operators lack the resources to monitor the competitive online marketplace,” Dacak said. “We provide a report that shows each operator its pricing position in its most important channels.”

 

FREE HOTEL MANAGEMENT NEWSLETTER

Like this story? Subscribe to Technology!

Hospitality professionals turn to Technology as their go-to news source for the latest technology products and trends. Sign up today to get news and updates on security systems, in-room entertainment, and more delivered to your inbox and read on the go.

Suggested Articles

The power of personalization is undeniable in hospitality guest marketing.

Hotel Management is presenting the first-ever hotel track at Avixa’s InfoComm 2019 conference taking place this week in Orlando.

When a room is left empty, not only does your hotel lose potential revenue, you still have to pay for the room’s upkeep.