LG launches transparent OLED display in U.S.

The 55-inch class display delivers LG OLED’s picture quality while maintaining a high transparency. Photo credit: LG Business Solutions

LG Business Solutions officially launched the LG Transparent OLED digital signage display in the United States. Available for the first time starting this month, this razor-thin see-through display is designed to deliver a unique customer experience in specialized commercial applications, particularly retail and hospitality.
 
With the LG Transparent OLED, watching video on the screen is augmented by seeing objects and images behind the screen. The 55-inch class display (model 55EW5F) delivers LG OLED’s picture quality while maintaining a high transparency, much more than traditional transparent LCD displays. 
 
“Just think about the possibilities in hospitality, retail and other environments where business owners are looking to create a truly one-of-a-kind experience,” said Garry Wicka, U.S. VP of marketing for LG Business Solutions, said in a statement. “We’re combining the uniqueness of a see-through display with the unrivaled form factor and picture quality of LG OLED technology.”
 
To help system integrators with their custom open-frame OLED projects, LG has introduced the new “Curvature Calibrator.” LG will train the integrator on how to operate the calibrator to get the desired convex and concave curvatures, depending on the project's requirements.
 
LG OLED technology uses self-lighting pixels that can be turned on and off individually for exact control of image brightness and quality, delivering infinite contrast ratios optimized for high-dynamic-range content.

Suggested Articles

As civil unrest continues, hotels are cutting rates to attract guests—and investors are getting deals, too.

The Het Slaakhuys building, originally designed by Dutch architect Jo Vegter in 1952, is now known as the Slaak Rotterdam, a Tribute Portfolio Hotel.

The chain will renovate the Fiesta Resort Guam and reopen the hotel as the Crowne Plaza Resort Guam in early 2021.