LG launches transparent OLED display in U.S.

The 55-inch class display delivers LG OLED’s picture quality while maintaining a high transparency. Photo credit: LG Business Solutions (LG launches transparent OLED display in U.S.)

LG Business Solutions officially launched the LG Transparent OLED digital signage display in the United States. Available for the first time starting this month, this razor-thin see-through display is designed to deliver a unique customer experience in specialized commercial applications, particularly retail and hospitality.
With the LG Transparent OLED, watching video on the screen is augmented by seeing objects and images behind the screen. The 55-inch class display (model 55EW5F) delivers LG OLED’s picture quality while maintaining a high transparency, much more than traditional transparent LCD displays. 
“Just think about the possibilities in hospitality, retail and other environments where business owners are looking to create a truly one-of-a-kind experience,” said Garry Wicka, U.S. VP of marketing for LG Business Solutions, said in a statement. “We’re combining the uniqueness of a see-through display with the unrivaled form factor and picture quality of LG OLED technology.”
To help system integrators with their custom open-frame OLED projects, LG has introduced the new “Curvature Calibrator.” LG will train the integrator on how to operate the calibrator to get the desired convex and concave curvatures, depending on the project's requirements.
LG OLED technology uses self-lighting pixels that can be turned on and off individually for exact control of image brightness and quality, delivering infinite contrast ratios optimized for high-dynamic-range content.