Local Measure helps hotels grow loyalty, guest engagement

Local Measure, a location-based social platform for hotels, now has hotel partners in eight countries, including Antigua, Argentina, Brazil, Chile, Colombia, Jamaica, Mexico, and Uruguay. Local Measure has a geo-location technology that leverages social media data to help hotels spot guest problems and negative reviews before they reach user sites, help property management correct the problems and improve guest satisfaction scores.

Resort and downtown hotels have built loyalty, promoted positive guest engagement and generated higher ADR through Local Measure's social media intelligence platform, according to the company, which has installations planned for more than 1,000 resort and destination properties next year.

“Our work with Local Measure has made a measurable and impactful difference in how we promote user generated content and how we interact with our customer engagement,” said Evan Crawford, regional director of marketing for Benchmark Resorts and Hotels. “The feedback from our team at Santa Barbara Beach & Golf Resort in Curacao has been excellent—and we look forward to developing our work with this unique intelligence platform in the year ahead.”

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Local Measure's location-based technology is tailor-made for hotels, providing end-to-end product features to promote gathering accurate, real-time intelligence. Fully automated, the technology helps hotels connect and engage with guests and deliver a fully personalized guest experience at scale.

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