Lodging Interactive introduces, through its CoMMingle Social Media division, Facebook Review Services, a personalized way to handle management responses to reviews on sites including TripAdvisor, Yelp, Expedia, Hotels.com as well as brand sites and Google reviews.
With CoMMingle's new Facebook Review Service, hoteliers can respond to their guests and foster engagement with guests who have stayed at the property and offered their feedback, not just page fans that commented on your latest post. The service also preempts negative reviews on TripAdvisor by connecting with the hotelier’s audience where they're speaking out before they take issues or complaints to established review sites. The service also allows hoteliers to find their social media champions to nurture relationships with page contributors.
Responding to Facebook reviews is a necessary part of a property's customer service as well as their social media presence. With Facebook and Facebook Reviews, hoteliers have a name and an avenue to a make connection with their guests, something other review sites and their anonymity do not offer.