Loews Hotels to use advanced CRM data intelligence

Cendyn/ONE will implement a state of the art guest intelligence solution that will collect data from multiple property systems to provide real-time personalized communication to guests and immediate insight to staff for all 23 Loews Hotels & Resorts.

A guest engagement and marketing automation solution for hotels and resorts, Cendyn/ONE's CRM data intelligence platform is a powerful CRM, guest intelligence, and digital marketing solution that provides a single view of guest history, value, behavior, desire, intent, and engagement. The CRM data intelligence platform combines first and third party data sources to deliver dynamically generated, one-to-one marketing across all digital channels: Email, web, display, mobile, video, social, and search. The result is increased guest satisfaction and loyalty and significantly higher marketing ROI.

Loews plans to deploy the solution at all of their properties. Cendyn/ONE was chosen for its ability to easily handle complex interfaces, leverage real-time data to drive true one-to-one communications, and provide sophisticated guest intelligence, reporting, and analytics.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.