Loews Hotels to use advanced CRM data intelligence

Cendyn/ONE will implement a state of the art guest intelligence solution that will collect data from multiple property systems to provide real-time personalized communication to guests and immediate insight to staff for all 23 Loews Hotels & Resorts.

A guest engagement and marketing automation solution for hotels and resorts, Cendyn/ONE's CRM data intelligence platform is a powerful CRM, guest intelligence, and digital marketing solution that provides a single view of guest history, value, behavior, desire, intent, and engagement. The CRM data intelligence platform combines first and third party data sources to deliver dynamically generated, one-to-one marketing across all digital channels: Email, web, display, mobile, video, social, and search. The result is increased guest satisfaction and loyalty and significantly higher marketing ROI.

Loews plans to deploy the solution at all of their properties. Cendyn/ONE was chosen for its ability to easily handle complex interfaces, leverage real-time data to drive true one-to-one communications, and provide sophisticated guest intelligence, reporting, and analytics.

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