HRS, which works directly with more than 40,000 corporate travel programs worldwide, including 3,000 plus multinational firms, provides Magnuson with a new avenue to increase bookings via the lucrative business travel segment. In North America alone, where Magnuson has more than 800 properties, HRS tripled the number of corporate accounts it works with in 2016, with those companies cumulatively representing more than $800 million in annual lodging spend.
Founded in 2003, Magnuson’s model of independent ownership under one global brand has made it the fastest growing brand in history. Magnuson has added more new hotels to its portfolio in the last decade than eight of the top 10 chains combined. The chain has three distinct offerings to serve corporations, all competitively priced to fit procurement guidelines.
“One of our primary goals for 2017 is to increase awareness of the Magnuson brand with the managed travel community, and the HRS relationship significantly helps with that objective,” said Thomas Magnuson, founder and CEO of Magnuson Hotels. “HRS has a long history of working with independent hotels and facilitating corporate bookings for them; their unique understanding of the business travel marketplace and access to corporate travel programs will serve our owners well.”
HRS has more than 180,000 independent hotels in its global portfolio, and adds dozens of properties in North America every month to better serve business travelers.