Margaritaville is partnering with Hapi to consolidate customer data and set up a suite of Salesforce tools, including marketing cloud, service cloud, analytics cloud, and interaction studio.
Hapi Connect will deliver PMS data across Margaritaville’s 25-property portfolio into Salesforce Cloud environments in real time, helping the brand team to accelerate growth and focus on building holistic business and guest intelligence. The company will also look to integrate customer data across other business verticals—including retail, restaurant and homes—to better understand customer preferences and enable their system to offer personalized experiences to guests.
“We were looking for a solution that could expand beyond our hospitality business,” said Claudia Infante, VP of revenue strategy at Margaritaville. “Margaritaville is a lifestyle brand with different kinds of lodging—resorts, urban and boutique hotels, all-inclusive, vacation homes, RV resorts—in addition to retail, restaurants, and consumer lifestyle products. We want to use consumer data and business intelligence across our multiple verticals to drive our strategies into the future.”
“Salesforce is the leader of CRMs and widely adopted by major businesses around the globe,” Infante continued. “We have a partner in Hapi that understands our business objectives and knows how to leverage the full power of the Salesforce platform to enable our success.”
With Hapi Connect, Margaritaville Hotels and Resorts’ data will drive the Salesforce algorithm and enhance the loyalty program, marketing campaigns and sales strategies to make more impactful guest connections.